Solving Complexes Leads to Confidence!? The Real Reason Why Men Are Getting Beard Removal Treatments

In the past, a beard was a symbol of a gentleman. However, that symbol is now becoming outdated. This is because more and more people, especially the younger generation, are getting beard removal treatments. Why are men turning to beard removal? We asked Dr. Fumihiko Inami, the head of Gorilla Clinic, which specializes in comprehensive male esthetic treatment, for his perspective.

Men Felt Unwelcome in Beauty Clinics of the Past

Historically, a man's beard was a symbol of power and a mark of a gentleman. In recent years, the beard culture has become established and rooted as an important factor in fashion. However, in some parts of East Asia (especially Japan and South Korea), more people, especially young individuals, are seeking smooth skin by getting beard removal treatments.

As the demand for beard removal grew in 2014, Gorilla Clinic opened its doors. Even before that, needle removal [1] and flash removal [2] were available at beauty salons, but needle removal was so painful that many men gave up. Meanwhile, flash removal was ineffective for men's thick beards, leading to unsatisfactory results.