Creating Industry & Employment with "Goto No Tsubaki"! What Is the Future of the Goto Islands (JAPAN) Connected by Skincare Cosmetics?

Sixty years ago, the Goto Islands were home to about 150,000 people. Today, that number has dwindled to roughly a third, presenting significant social challenges.

We talked to Okada, Director of Goto no Tsubaki Co., Ltd., and Yoshihama from the PR department about creating a sustainable future for Goto through cosmetics that leverage the vitality of the island's native tsubaki (camellia).

Goto Islands: The Island of Tsubaki

The Goto Islands are located at the westernmost point of Nagasaki, Kyushu. This archipelago is composed of 152 stunning islands, most of which are part of Saikai National Park, preserving untouched natural beauty.

With a rich history tied to the missions to Tang China, the revered monk Kukai, and the culture of hidden Christians, the islands also host 51 churches. In 2018, these were recognized as a World Heritage Site under the "Nagasaki Churches and Christian Sites," offering immense historical and cultural appeal.

"The islands are home to around 10 million wild camellia trees known as 'yabu tsubaki.' These camellia trees, which produce valuable camellia oil, have been integral to island life.