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Easy Skin Diagnosis with a Smartphone & Optimal Beauty Care Recommendations: HADA Mite
In recent years, there have been an increasing number of tools that allow people to easily check their skin condition on smartphones. Information related to beauty that was once only available through in-store beauty consultants is now easily accessible, and its demand has been exponentially growing, especially during the pandemic.
However, with the increasing number of these services, many people may be unsure about which one to use.
This article aims to introduce 'HADA mite' a service provided by KOSÉ Corporation. This service offers digital and total support, analyzing skin conditions and facial characteristics just by taking a photo with a smartphone, and recommends optimal skincare methods and products.
Here we interview Asami Kii and Shun Mazawa, involved in the development of 'HADA mite' at KOSÉ.
PROFILE
Asami Kii
Joined the company in 2009. After working in sales for 10 years, she is currently a member of the Consumer Brands Division. She handles prestige KOSÉ brands such as Infinity, ONE by KOSÉ, and ESPRIQUE, planning medium to long-term brand strategies and annual communication strategies. She has been involved in the development of 'HADA mite' since 2020.
PROFILE
Shun Mazawa
Joined the company in 2023. As a brand planner, he belongs to the Consumer Brands Division. He handles the branding of ONE by KOSÉ, planning sales promotions for the brand, and is also involved in the development and operation of 'HADA mite'.
Realizing Cross-brand Suggestions, from Skincare to Makeup
Please tell me about the concept and features of 'HADA mite'.
Kii'HADA mite' is noteworthy for its four digital counselling features: skin check, future wrinkle check, base makeup check, and point makeup check.
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