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NFC Chip-Enabled Nails from KIKI World, Where You Can Accumulate Points by Voting & Using Products
There exists a brand that combines the decentralized Internet technology known as 'Web3' and 'cosmetics'. Its name is 'KIKI World'.
KIKI World utilizes the characteristics of Web3 such as 'decentralization' and 'co-creation with the community', allowing users to determine new product colors through voting. Points are awarded for contributions to the brand, such as voting and product use, which can be exchanged for product discounts and limited contents.
In 2023, KIKI World unveiled a unique cosmetic item never seen before – an 'NFC-enabled nail'. NFC stands for near field communication, a technology also used in smartphones with wallet functions and transportation ICs such as Suica and PASMO.
In this article, we talk to Jana Bobosikova, the founder of KIKI World, about the background behind the establishment of KIKI World, the details of the NFC-enabled nails, and future prospects.
PROFILE
Jana Bobosikova
Founder and CEO of KIKI World
Born in Prague, Czech Republic. In partnership with global companies like Sephora and AS Watson, while receiving support from venture capital and launching her own ventures, she has been creating a beauty and consumer healthcare business.
Key Differences between KIKI World & Traditional Brands
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