Restyled Logo for "fashion tech news" & New Concept Video Released

Fashion Tech News was born in 2018 as ZOZO NEXT's owned media platform, continuing to challenge the fashion tech realm. Since its launch, it has consistently provided a wide range of news on the latest fashion technologies, brand histories, and the impact of fashion on culture, with approximately 1,700 articles published to date. Additionally, we have been continuously adding and improving features to ensure that our readers can comfortably enjoy our articles.

As part of these efforts, we have decided to change the stylization of "Fashion Tech News" to "fashion tech news" to further redefine our philosophy and purpose for future growth. This renewal of our logo symbolizes a challenge to reach a new stage.

The new logo is designed with the theme of "Find The New." This triangle, composed of three straight lines, incorporates the meanings of "INNOVATIVE," "PROFESSIONAL," and "FELLOW," which make up the DNA of "Find The New."

PROFESSIONAL: A straight vertical line.

Based on expertise, this line reflects deep insights and thought, facing the past, present, and future with passion.

FELLOW: A supportive horizontal line.

An entity that builds relationships on an equal basis while thinking of others. It embodies neutrality, being flat and trustworthy.

INNOVATIVE: A dynamic diagonal line,

An entity that is innovative and advanced, forging new paths and proposing new universals.

These elements and attitudes are abstracted into the DNA and expressed in the logo mark, symbolizing the intent to explore information that could become the "new standard" for all lifestyles, delivered in a neutral, passionate, and easy-to-understand manner through unique perspectives and meticulous journalism.

In conjunction with the logo renewal, we have released a new concept video for fashion tech news.

The video features actor Haruka Imou as a model, depicting both the viewers and the journalists existing in the same world, expressing the joy of sharing the "latest," the effort and passion that goes into article creation, and the commitment of fashion tech news to deliver trustworthy, cutting-edge information.

The filming included actual interviews with individuals from Mita Sneakers, Wella Japan, and "Project Foil," which is ZOZO NEXT’s textile development initiative.

You can view the articles featured in the video at the following links:

A report article detailing behind-the-scenes footage will be published at a later date.

We invite you to watch the new concept video for fashion tech news.

2025.3.27 Fashion Tech News Editorial Team