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Malibu Sandals: A Unique Footwear Brand Rooted in Mexican "Huaraches"
"I want to have at least one pair of my favorite sandals." As summer approaches, many people might feel the same way. This time, I'd like to introduce the brand "Malibu Sandals" that embodies the laid-back Californian lifestyle and a commitment to craftsmanship.
Today, we will delve deeper into the brand's origins and its items with Nobutoshi Sugiyama from Seed Corporation.
"Malibu Sandals was founded in 2015 in Malibu, a city on the west side of Los Angeles, California. The founder is Kevin O’Neil, who still resides in Malibu.
"It all began with inspiration from the traditional Mexican footwear, 'Huaraches,' which were reimagined into unique footwear designs."

The Initial Idea: Sandals for Pro Sports League Players to Wear During Changes & Showers
Malibu is an area with the sea, mountains, and a city, creating a sophisticated atmosphere that combines casualness and elegance. Let’s discuss Kevin's creative process and touch on the brand's history."Kevin, who lives in the hills of Malibu, spends his mornings in his home garden, goes surfing afterward, works on Malibu Sandals during the day, and socializes with local residents in the evening, leading a relaxed lifestyle.
"When he first started his business, he offered T-shirts and caps, producing and selling items related to American professional sports leagues such as the NBA and NHL.
"This led to the development of sandals that players could wear while changing or showering before and after games, which became one of the stepping stones to what we have today.
"At that time, he couldn't find any sandals that met his preferences. Living in the beach town of Malibu, he wanted sandals that were suitable for everyday wear, high quality, and had great design. He thought, 'Then I'll just make my own,' and focusing on functionality and comfort, he created an item inspired by Huaraches. Thus, Malibu Sandals officially launched."

The Signature Model Representing the Brand: "CANYON"
Now, let's take a look at some actual items from Malibu Sandals. We'll start with the classic model that has redefined Huaraches, which we've discussed earlier."The first item I'd like to show you is the 'CANYON.'
"Named after the wonderful canyons found in the picturesque region of Malibu, and named after Kevin’s love for trekking, this is the brand's signature model.
"Handmade using Artificial Leather, this model uniquely allows for aging with wear, which is rare for artificial leather, making it an item that you can truly feel the fit and comfort of on your feet."


Popular Item from Malibu Sandals: "ZUMA LX RECYCLED"
Next, let’s introduce an item that has become a bestseller at Malibu Sandals, alongside the classic CANYON, and is on its way to becoming the new standard."This is the slide-type model 'ZUMA LX RECYCLED.'
"It features a 100% recycled polyester upper backed with elastic 'spandex' material, and a cork-filled EVA midsole, combining rebound and cushioning for a comfortable experience.
"This 100% recycled polyester material is one of the key materials for the brand, alongside artificial leather. While comfort is certainly important, I also want you to pay attention to its eye-catching design."


New Release for 2025SS: "SOLSTICE"
Having seen the representative items from Malibu Sandals, let's introduce this year's spring and summer new products."The latest model, 'SOLSTICE,' was born as an item to actively enjoy the rich nature of Southern California's Malibu area during the summer. Named after Solstice, it features a thong design with a back strap that includes a hook-and-loop fastener to enhance the fit at the heel.
"This model also uses recycled polyester in the upper and features soles from Vibram, which is a significant highlight.
"With an optimal balance of traction and durability, it accommodates unpredictable unstable terrains and is designed to pursue stability and comfort, providing a pleasant wearing experience.”

Comfort is What Makes Malibu Sandals Great
Another major element of Malibu Sandals is the comfort they provide.Equipped with a comfortable footbed that is often said to represent the essence of Malibu Sandals, let’s hear more about it.
"The toe bar component at the front fits the base of the toes, preventing the foot from sliding back and forth, and provides solid support during the lift-off phase of walking. The vertical arches located on both the inside and outside are designed to support balance while walking.
"The heel cup at the back firmly holds the heel and stabilizes the direction of the foot, allowing the entire foot to move correctly. With these features, products from Malibu Sandals are said to be 'easy on the feet even when worn all day long.'"

We have seen attractive items that are classic, popular, and the latest with distinct and diverse tastes.
Malibu Sandals encapsulates elements from various cultures that Kevin appreciates, such as environmentally-conscious materials, hippie culture, surfer culture, and beach culture.
Designed to offer a sophisticated style amidst a relaxed atmosphere, how about incorporating Malibu Sandals into your footwear for this summer?
PROFILE

Nobutoshi Sugiyama
Seed Corporation
Sales & Marketing Department NSS Team Leader




