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Comfort for Japanese Summers! The Evolution of MUJI’s 'Smooth Cotton'
Developing products focused on simplicity and natural materials, the company Ryohin Keikaku is driving the MUJI brand. In addition to offering a wide range of products, from stationery and bedding to cosmetics and foods, they aim to accompany people in various aspects of their lives.
What caught our attention this time is the 'Smooth Cotton' (Japanese: さらっと綿) line of undergarments, specifically designed for comfortably enduring the humid Japanese summers. Taking into consideration customers' feedback, they have been working annually on the evolution of the knitting method since last year.
This term, some significant improvements have been made to the material along with the line-up refreshing. We had the opportunity to talk with Iori Takagaki, responsible for product development, and Hisanori Otsune, in charge of material development, about the latest innovations on the 'Smooth Cotton' line for 24SS and their future prospects.
PROFILE
Iori Takagaki
Iori Takagaki, Section Chief of Apparel and Miscellany Department in Charge of Innerwear, Ryohin Keikaku
Joined Ryohin Keikaku in 2021. Worked in MD and sales in the apparel retail and cosmetic manufacturing industries.
Engaged in the development of innerwear and lounge-wear products under the Apparel and Miscellany Department.
PROFILE
Hisanori Otsune
Hisanori Otsune, Section Chief of Material Development, Origin Development Department, Ryohin Keikaku
Joined Ryohin Keikaku in 2021. Worked in product ODM business and global SCM in the textile trading company and materials manufacturing industry.
Currently, he is in charge of material development, considering the environment and society, which form the basis of MUJI’s product manufacturing. He assumed his present position from September 2022 after working under the Apparel and Miscellany Department.
Striving for More Comfortable Skin-touch
Can you tell us about the features of 'Smooth Cotton'?
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