Over 80,000 Yen! The True Value of Panasonic's New Hair Dryer "nanocare ULTIMATE"

High-priced hair dryers, which have evolved into beauty appliances capable of not only drying hair but also providing hair care, are expanding the market size.

"Especially during the pandemic, as much of the face was covered by masks, it was said that 'hair accounts for 80% of facial impression,' leading to a surge in attention towards hair care, and high-priced dryers have rapidly gained popularity," shares Atsuko Tatsumi from Panasonic.
 
On September 1, Panasonic will release the hair dryer " nanocare ULTIMATE" priced over 80,000 yen［1］. What evolutions does this high-priced product possess? We spoke with Tatsumi.

Explaining the Unique "nanoe" Mechanism of Panasonic

What exactly is nanoe, Panasonic's proprietary technology, that is incorporated into various products?

Nanoe refers to fine ions generated from water. Development started from the potential application of water's property to dissolve odor components like those from tobacco in air purifiers.