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About 30% of People Struggle with Dry Skin, the Power of NIVEA Body's First "Adsorptive Moisturizing Formula" that Doesn't Let Moisture Escape
The tagline "Dry skin care is a long battle." resonates deeply with many, especially with the new product from NIVEA-KAO, medicinal body milk "NIVEA Repair Expert." Two types have been released for dry skin and very dry skin, featuring actress Rinko Kikuchi in the TV commercial, who struggles with dry skin all year round.
In this article, we investigated the background of the development of the high-function body care item "NIVEA Repair Expert," its formula features, and body care needs by skin types.
About 30% Struggle with Body Dryness! The Rising Demand for High-Function Body Care
It’s been four years since a new product has been released from NIVEA Body. Can you tell us about the background of this year's release?
IshikawaIn recent years, the body care market has been on an upward trend, especially the demand for high-function body care is increasing. It can be said that users are habitually engaging in body care, but this is largely due to the reality that many people are dealing with issues of body dryness.
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