Articles

Providing Virtual Experiences with the Latest AI & AR Technology: Perfect Corp.

2022.11.11

Leading the lineup with the AR beauty app "YouCam Makeup," Perfect Corp. offers virtual makeup and accessory experiences utilizing advanced facial recognition and AI technology. A year since last year's interview, the company has been continuously releasing new services alongside the development of new technologies.

The BeautyTech market has been showing more excitement post-pandemic. What updates has Perfect Corp. implemented during this time? This time, we spoke with Yorinobu Isozaki, CEO of the company, about their achievements with AI & AR technology and their latest innovations.

PROFILE

Junshin Isozaki

After serving as the Japan representative for various foreign venture firms related to digital media technology, Yorinobu Isozaki joined Perfect Corp. since the establishment of its Japanese branch in 2015. They offer virtual makeup apps like "YouCam Makeup" and numerous AI/AR consumer engagement platforms to many brands, retail stores, and media, establishing an ecosystem.

Providing High-Quality Engagement

What positive impacts have been observed among companies that have introduced AI & AR technology?

It has been proven over the past 1 to 2 years that not only do we increase traffic for the companies that have introduced our technology, but we also have the power to retain customers once they visit.

For example, the stay time on brand e-commerce sites has increased 2 to 4 times for our clients. Additionally, compared to regular organic traffic, customers who experience virtual makeup tend to have a higher conversion rate, leading to purchases and making them fans of the brand or product.

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