Pursuing Beauty Aligned with the Seasons Through the 'All-Direction Analysis' at Shiseido Beauty Square

As it celebrates its fourth anniversary, 'Shiseido Beauty Square' in the diverse district of Harajuku is the place to discover your beauty and update yourself for the near future. This venue offers a range of cosmetics from the Shiseido Group among others, allowing visitors to experience beauty beyond brand boundaries and enjoy hair and makeup services provided by beauty professionals (by appointment only).

Currently, the venue is also hosting a new beauty experience program called 'All-Direction Analysis' tailored to the four seasons. In this program, personal beauty partners, skilled in specialized knowledge, identify individual skin concerns related to each season and introduce optimal skincare methods and beauty products throughout the year.

This time, we interviewed personal beauty partners and a PR representative from the store about the features of 'Shiseido Beauty Square' and the attractiveness of the 'All-Direction Analysis'.

Making Hair & Makeup More Accessible Through Hands-on Experience

At ‘Shiseido Beauty Square’, what kind of experiences can visitors expect?

At ‘Shiseido Beauty Square’, we offer a wide range of brands including SHISEIDO, Clé de Peau Beauté, NARS, MAQuillAGE, and MAJOLICA MAJORCA, from coveted prestige brands to those familiar to younger consumers.