The Reason Behind Their Focus on Ostrich Oil: Yoshinoya, a Japanese beef bowl restaurant, is making a serious entry into the beauty industry!

Famous for its beef bowls, Yoshinoya has announced its full-fledged entry into the cosmetics industry.

The brand name is "SPEEDIA." The key ingredient is not beef, which is synonymous with the company, but ostrich-derived ostrich oil.

We spoke with Tomoko Tsuji and Hiroko Neriki from Yoshinoya Holdings and SPEEDIA about the reason for venturing from the food industry into cosmetics, and the effects of ostrich oil.

While maintaining the quality of the beloved beef bowls, we concluded that to sustainably grow our business, it was necessary to diversify our types of livestock rather than relying solely on beef.

There was also the social issue of food supply. In light of various challenges such as population growth and climate change, we believed that to continue supporting people's health, we should avoid concentrating on a single food source and instead select a diverse range.