Kitsch Goods from Nagoya: The Allure of Uchu Hyakka

The 1990s, a time often remembered for its fashion and makeup trends, saw an abundance of miscellaneous goods as well. The era was truly inundated with diverse and quirky commodities. Now, inexpensive and cute items can be readily found in dollar stores, but back in the day, there were plenty of shops selling interesting and unique items that you wouldn't find at a dollar store.

As time went on, many of the novelty stores popular amongst youths disappeared. However, Uchu Hyakka continues to operate in Nagoya. In this article, we spoke to the owner of Uchu Hyakka, a leading voice in the '90s novelty culture, about the current state of the store and the charm of Uchu Hyakka. 

Uchu Hyakka: A Novelty Store Expanding from Nagoya

Their merchandise—from Bruce Lee memorabilia to items featuring old guys—was a big hit among high school girls in the late '90s. It was a time overrun with a variety of fashion styles, including gyaru and Harajuku trends, but almost everyone has visited an Uchu Hyakka store at least once.