Articles

Gathering VR Fashion Leaders: 'Kaihen' Pioneers a New Cultural & Business Frontier

2023.10.27

Real clothes, cyber aesthetics, cosplay... Virtual Reality (VR) fashion, with its uniquely evolving aesthetics, is beginning to give rise to fashion media outlets that showcase its chaotic landscape. 'kaihen', a new service released in June 2023, offers a platform for viewing submitted avatar fashions with more freedom than reality.

We interviewed Alice, the CEO of V, Inc., the company behind the site. V, Inc. specializes in supporting Metaverse projects and is well-versed in VR trends. What interests do the users have? What are the impressive styling trends and overall tendencies within the scene? What future do these fashion-forward leaders of the avatar world envision?

PROFILE

Alice, CEO and Representative Director at V, Inc.

V, Inc.'s founder and CEO, Alice, initially co-created a start-up that developed an AI recipe recommendation app. After serving in a corporate venture and spearheading new consumer-facing services, including an instant purchase app and post-payment travel app, she established V, Inc. in 2019. The company is currently developing a commerce business that produces and sells goods for apparel brands and anime IPs in the Metaverse.

The Bedrock of Virtual Fashion

What is the concept behind 'kaihen'?

kaihen is a VRChat platform where users can customize and share their own avatars - a "Avatar Customization" hub. Users can create an account for free and share their unique avatars and coordinates. While featuring a simple design with like and social media sharing functionalities, the platform's key feature is its ability to link the used avatars and fashion brands, allowing users to visit the product pages directly and interact through the items.

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