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Development Secrets: The Appeal of the "Mostly Plant-Based" Serum Series Proposed by Welcia Yakkyoku
Welcia Yakkyoku, which operates 2,872 pharmacies nationwide as of September 2024, promotes the message, "Supporting both your body and life today, I want to support your life" and offers original brands, Karada Welcia & Kurashi Welcia.
This time, we focus on the "ほぼ植物の原液美容液シリーズ"(literally: Mostly Plant-Based Concentrated Serum Series) released from Karada Welcia. We explored the background of realizing concentrated serums, a popular category in the market, with almost entirely plant-based ingredients, and the dedication that took three years to develop.
PROFILE
Aika Koda
Welcia Yakkyoku Co., Ltd.
Product Planning Department Senior Manager
Responding to Customer Needs with Clean Beauty: A Challenging 3-Year Development Period
Can you tell us the background of selecting these six ingredients for the "ほぼ植物の原液美容液" Serum Series, which answers the call to the needs for "ingredient buying" and "functionality"?
The starting point for this Serum Series was understanding the skin concerns of our customers and how we could address them.This article is for members only.
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