A Strong Ally in the Digital Age: The Vision for Femtech Enlightenment Advocated by "Woman Hormone University"

Where do you all get your information about femcare?

This is a sensitive topic that can be surprisingly difficult to communicate about, yet there are media outlets taking the initiative to share information. One of them is "Woman Hormone University."

They participated in the femtech event hosted by Fashion Tech News last year, and operate the femtech enlightenment media "Woman Hormone University." Their information dissemination is particularly targeted towards younger individuals through TikTok.

I had the opportunity to interview Hitomi Kiuchi from the company.

Keywords that Are Receiving More Attention than Femtech

First, can you tell us the background behind the establishment of "Woman Hormone University"?

Originally, our company was focused on the business of withmoon®︎ and began selling shampoos under the brand "Tsuki no Omamori" concentrated on pre-menstrual issues (PMS) around 2014. Subsequently, we continued to develop and sell various female-targeted products, including supplements and delicate zone care items.