Cheap & Low Quality Won't Sell! The Reason 'Workman' Waterproof Messenger Bags Keep Selling Is the Balance of Function, Design, & Price

The biggest feature of Workman is high functionality and surprisingly low prices.

This is made possible by the know-how gained from continuous provision of workwear to craftsmen who have worked in harsh outdoor sites for many years.

Waterproofness is an essential function required for workwear used even on rainy days. This time, we asked Kunihiko Hayashi, Manager of the 3rd Product Development Division of WORKMAN CO.,LTD., about the developmental insider story of the 'Waterproof Messenger Bag', which has been continuously ranked high in sales at Workman for many years. The interview was conducted by Koji Yamada, a Workman official ambassador, who has released a number of jointly developed products.

The Starting Point of Planning is The Store Floor Display

Koji Yamada (hereinafter referred to as Yamada) Currently, Workman-brand products and products manufactured by manufacturers other than Workman are sold in Workman stores. You mentioned last time that the Workman-brand shoes began to be launched in 2017, but when did Workman-brand bags start to be sold?