2025.03.29
Incredible Holding Power: The Journey of Kao's "Cape" Loved for 50 Years
"Keep it with Cape" (ケープでキープ)
In the Heisei era, many must have heard this catchy phrase at least once. Kao's long-selling product, "Cape," has supported our hairstyles for years.
As it approaches its 50th anniversary next year, what kind of journey has Cape taken from the Showa era through Heisei to the present day in Reiwa? This time, we spoke with Mizue Akagi from Kao Corporation's Cape Division and Akiko Fujii from the Product Business Development Center.
Cape Reigning as a Long-Selling Brand Since Its Launch in 1976
Even today, Cape is an essential item in high school girls' school bags for setting bangs. It would not be an exaggeration to say that it is a must-have.Born in 1976, Cape has been a familiar beauty item since we became aware of our appearance. How did Cape come to be launched as it celebrates its 50th anniversary next year?
"Cape was born as a brand that supports satisfaction and confidence in how customers spend their day by keeping hairstyles in place.
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