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2025.11.06
CULTURE

Sold Out Again?! The Latest Citizen X Mont-Bell Collab Reflects the Ideal Outdoor Watch

#Citizen
#mont-bell
#watch
#Promaster
#collaboration
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*The text-to-speech feature is generated by AI,
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Originally, watches were simply "tools for telling time." The fifth collaboration between Citizen and Mont-bell arrives as if to re-examine this core concept in the modern era.
The "Citizen Promaster," developed for professionals who push the limits, is infused with the functional beauty that Mont-bell has cultivated in the field. It's tough, highly visible, and incredibly simple to operate.
In an age dominated by smartwatches, its design truly stands out. In this article, we sit down with Daisuke Haraguchi from Citizen Watch Co., Ltd.'s Product Planning Center to trace the history of their past collaborations and uncover the true value of their latest masterpiece.
"Citizen Promaster x Mont-bell Collaboration Model" "BN0247-52E" Limited edition of 700, water-resistant to 20 ATM, 40.8mm diameter. ¥82,500 (tax included)
"Citizen Promaster x Mont-bell Collaboration Model" "BN0247-52E" Limited edition of 700, water-resistant to 20 ATM, 40.8mm diameter. ¥82,500 (tax included)

A Collaboration Sparked by Mont-bell's "Function is Beauty" Philosophy

"Our partnership with Mont-bell started when they visited one of our exhibitions. We found a lot of common ground in their 'Function is Beauty' design philosophy and their unwavering commitment to delivering truly excellent products to their users. That's when we decided to work together to create 'the ideal wristwatch, as envisioned by Mont-bell.'"
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