2025.03.21

How Should We Respond to Elementary School Students Who Say They Want "DEPACO"? FANCL Proposes Age-Appropriate Skincare

#Fancl

#skin care

#elementary school student

#child

#UV care

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Due to the influence of social media and the media, there is a growing number of elementary school students seeking so-called "DEPACO" (high-end cosmetics sold at department stores). As parents, they worry not only about the price of DEPACO but also about what is appropriate for their children's skin.

This time, we interviewed Ayu Nakagawa from FANCL, which offers the skincare brand for elementary school students, "FANCL CLEAR UP." We learned about the essential care for children and tips for parents and children to effectively engage in skincare together to reduce skin concerns.

PROFILE

Ayu Nakagawa

FANCL CORPORATION
Cosmetics Division, Cosmetics Product Planning Department, Product Planning Group 1

"I Want to Be Cute!" The Latest Beauty Trends among Elementary School Students

The skincare product "CLEAR UP" developed by FANCL has gained significant support, achieving sales approximately 2.5 times higher than the initial sales plan just two months after its launch.

FANCL has conducted one-on-one interviews and quantitative research regarding the beauty and skincare of elementary school students to uncover the reality.

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