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2025.08.25
BEAUTY

‘EMS Is Painful’? Think Again. How EFFECTIM’s Interference Wave EMS Is Changing the Game

#EFFECTIM
#SHISEIDO
#YA-MAN
#aging care
#beauty device
#EMS
#facial muscle training
#new technology
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Feeling like your daily skincare routine isn't quite cutting it, or that conventional aging care[1] leaves you wanting more?
To meet this growing demand, SHISEIDO and YA-MAN joined forces to establish a joint venture, launching the cutting-edge aging care[1] brand, EFFECTIM.
So, what’s the secret behind EFFECTIM, the brainchild of two beauty industry titans? We sat down with Okamura from marketing and Tokushige from beauty device development to discuss the new Quick Facial Trainer and get the inside scoop.

Fusing the Expertise of SHISEIDO and YA-MAN to Innovate Aging Care[1]

With a growing desire for professional-grade aging care[1] at home, EFFECTIM is building strong customer relationships by prioritizing in-person counseling at specialty cosmetic stores.
“Listening to our customers, we found that many feel their daily skincare isn't enough and are concerned about the signs of aging. EFFECTIM was created for them. It aims to achieve what manual skincare can't and to reach a level of effectiveness that beauty devices alone can't attain. It was born to spark innovation by combining the expertise of both companies,” explains Okamura.
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