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2025.09.08
BEAUTY

Optimizing Formulas in 1% Increments! KOSÉ's Challenge: "Highly Personalized Beauty" Using iPS Cells

#Skincare
#iPS Cells
#KOSÉ
#Personalization
#Skin Diagnosis
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The "mini-heart made from iPS cells" is a hot topic for the Expo 2025 Osaka, Kansai. Spearheading the practical application of these iPS cells in the beauty industry is KOSÉ through its latest pilot program. We sat down with Hiroki Ohnari, the project lead at KOSÉ, to discuss the development of their groundbreaking concept, "highly personalized beauty products"—a system that creates beauty ingredients from your own cells and tailors the formula in 1% increments to match your skin's needs.

“Personalized Beauty Products” Using Your Own iPS Cells

Last year, you announced technical partnerships with companies from other industries and with medical institutions to develop “personalized beauty products” using iPS cells.
That's right. At KOSÉ, we've developed a vast range of cosmetic products. This project was born from our pursuit of what it means to create a product that is truly “a perfect match for each customer.” It also came from brainstorming new ways to create value, especially in the wellness space.
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