2024.10.03

Just One Item, One Minute to Boost Your Self-Esteem: The New Possibilities of Men's Makeup Proposed by KOSÉ

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#Men's Makeup

#Makeup

#Male Beauty

#Skincare

#Voice Reader

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In recent years, attention towards men's beauty has been growing. However, when it comes to "makeup," it appears to be limited to the trends among those in their 10s and 20s, as men over 30 don’t seem to consider it as their own matter.

In this context, KOSÉ proposes a simple men's makeup that can be completed with just "one item" in "one minute." Moreover, it has been scientifically verified that this makeup enhances "positive emotions." We investigated the potential of men's makeup that business professionals at the forefront should pay attention to.

PROFILE

Yumi Mihotani

KOSÉ Top Makeup Artist

With extensive knowledge of fashion trends, the history of makeup, foundational skin knowledge, and nutrition, this artist is active in a wide range of fields including events, seminars, and shoots both domestically and internationally. They enhance personal charm tailored to individual personalities and also oversee makeup for the professional dance team "KOSÉ 8ROCKS."

PROFILE

Ken Suematsu

KOSÉ Research Institute Advanced Research Laboratory, Researcher

After being involved in the development of skincare products, he is currently part of the data science team. His role includes research on the psychological and behavioral changes brought by cosmetics to consumers, developing skin aging prediction models, and image diagnostic systems for hair texture, promoting the use of data science in product development. He is continuously striving to develop new concepts to tap into the potential of beauty.

The Gap in "Men's Makeup Awareness" Between Those Under 20 & Over 30

Recently, in urban areas, it's become common to see young men in their 10s and 20s using light-colored lips and nails. First, let's hear from KOSÉ top makeup artist Yumi Mihotani about the current state of men's makeup.

"Today's 10s and 20s grew up in a generation where parents applied sunscreen to them. As a continuation of this, it seems that men have less resistance to using BB cream and drawing eyebrows, leading to a more natural makeup approach. Furthermore, being a digital native generation, they are accustomed to seeing 'makeup-wearing men' through social media, along with K-POP culture influencing them to incorporate makeup as part of fashion."