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2025.12.24
BEAUTY

MammaBaby: The Skincare Brand From a Pharmaceutical Company Unlocks the Science-Backed Benefits of Organic

#MammaBaby
#MAMMABABY
#Organic Cosmetics
#Skincare
#Baby Care
#Sustainable
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What comes to mind when you hear the words "organic" or "naturally derived"? While you might think of them as gentle on the skin, you wouldn't be alone in wondering, "Are they really effective?" But MammaBaby, a brand born from a long-established Italian pharmaceutical company with an 80-year history, is here to flip that idea on its head. Grounded in a scientific perspective, the brand actively embraces naturally derived ingredients.
With its safe and gentle formula suitable for newborns, the brand has earned a loyal following not only in its home country of Italy but also in Japan. We spoke with the MammaBaby team leading the Japanese launch to learn why a pharmaceutical company is choosing organic and the scientific philosophy that underlies it all.

The MammaBaby Philosophy: A Journey That Began with One Mother's Experience

MammaBaby's story begins with the Olcelli company, a family-run pharmaceutical business in the suburbs of Milan, Italy. For 80 years, the company has provided naturally derived body care products for obstetrics, gynecology, and pediatrics. Building on this legacy, the founder's granddaughter, Maria Elena, launched 'MammaBaby'.
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