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2025.07.21
BEAUTY

Professional Skincare for Under 3,000 Yen! A Thorough Analysis of MUJI's "Rich Serum Series"

#MUJI
#serum
#high concentration
#skincare
#vitamin C
#ceramide
#retinol
#niacinamide
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Last year, MUJI launched its high-concentration Rich Serum[1] series in their skincare lineup. Focusing on four of today’s most trending ingredients—"Vitamin C," "Retinol," "Ceramide," and "Niacinamide"—the lineup offers targeted solutions for various skin concerns.
Common wisdom in the beauty market says the more demanding the formula, the higher the price. However, this series overturns that logic, offering a user-friendly price point in the 2,000 yen range (tax-included), balancing skin-friendly formulas, ingredient concentrations, and feel, all at once.
This time, we spoke in depth with Tomomi Nakano from Ryohin Keikaku Co., Ltd., who is in charge of product planning, about the background and design philosophy behind developing the Rich Serum series.

High-Concentration Serums for Daily Use, Designed with Skin in Mind

The "Rich Serum" series is a new release from last year. The driving force behind its development was a shift in skincare needs.
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