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2025.11.04
BEAUTY

Is 'No Vitamin C in the Morning' a Big Misconception? An Obagi Expert Unlocks the 'True Power' of Pure Vitamin C

#Obagi
#Vitamin C
#Serum
#Skincare
#SHR Theory
#Pure Vitamin C
#Rohto Pharmaceutical
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Vitamin C has become an essential part of both skincare and wellness routines. Yet, many people might be in the dark about how to use it correctly and what it actually does. Questions like, 'Should I avoid it in the morning?' or 'What's the difference between "pure" and "derivative" forms?' are common.
To get some answers, we sat down with the experts from Obagi, a brand by Rohto Pharmaceutical that's leading the market with its pure vitamin C serums. We delved into everything from the brand's unique core 'SHR Theory' to common questions about vitamin C.
PROFILE
Kazuhiro Sawa
Kazuhiro Sawa

Skincare Product Development Department, Rohto Pharmaceutical

Awakening Your Skin's Natural Power: What is Obagi's Founding 'SHR Theory'?

Since its launch in 2001, Obagi has been a beloved pioneer in vitamin C skincare. The story of its creation is one of meeting the demands of a new era and a fateful encounter with a dermatologist.
“Back in the late 1990s, when the Obagi brand was just starting, there was a growing demand for skincare that delivered immediate, tangible results, especially in Europe and the US. We anticipated that this trend toward what we call \"proactive beauty\" would soon catch on in Japan, and we were looking for a way to create a skincare line that leveraged our unique strengths as a pharmaceutical company.
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