Infrastructure Tech in the Beauty Market: Perfect Corp.'s AR & AI Technology
Recently, in the beauty market, the adoption of retail technology, such as electronic commerce, is progressing against the backdrop of EC-ization. However, for the beauty market where in-store sales still account for a large proportion, there are many challenges in introducing digital tools.
In such circumstances, Perfect Corp. stands out for its provision of infrastructure technologies in the beauty market. The company provides many beauty companies with AI and AR technologies, supporting the design of excellent customer experiences on e-commerce sites and social media.
How is the development of services that meet the demands of various brands realized? This time, we asked Yorinobu Isozaki, CEO of Perfect Corp., about the overview of the service, the development story, the trend and outlook for beauty tech.
How is the development of services that meet the demands of various brands realized? This time, we asked Yorinobu Isozaki, CEO of Perfect Corp., about the overview of the service, the development story, the trend and outlook for beauty tech.
PROFILE
Yorinobu Isozaki
After serving as the Japan representative of a foreign venture company related to digital media technology, he participated in the current position from the launch of the Japanese corporation of Perfect Corp. in 2015. He offers a new consumer engagement platform based on AI/AR, including the virtual makeup app 'YouCam Makeup', to many brands, retailers, and media, establishing an ecosystem.
Providing Technologies Specialized in Beauty, From AI to AR
First, can you tell me about the overview of Perfect Corp.?
We are a PC software company for image and video processing based in Taiwan. We spun off from CyberLink, which provided video image processing, editing, playback, etc., for prosumers.This article is for members only.
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