2025.04.13

Serious UV Damage to Hair Beyond the Face: What New UV Strategies Have Been Derived by "SOLAMY"

#SOLAMY

#Ultraviolet

#UV Countermeasures

#hair care

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As temperatures gradually rise and the strong sunlight becomes noticeable, UV rays become a concern.

Even for those who are diligent in their UV protection, are they fully equipped to protect their hair?

This is where “SOLAMY” was born to safeguard hair from UV rays. This time, we spoke with Rio Ichigaya from I-ne CO., LTD., who is involved with beauty items like BOTANIST and YOLU, regarding current UV conditions and hair UV protection strategies.

PROFILE

Rio Ichigaya

I-ne CO., LTD.
SOLAMY Brand Manager

An Increasing Number of People Concerned about UV Damage more than Hair Coloring or Perms

Many people may feel that heat is becoming more extreme each year.

In fact, there is a tendency for increased UV radiation yearly, along with reports of longer sunshine hours.

Source: monthly transition graph of daily maximum UV index (observed values) (from the Japan Meteorological Agency website)

On the other hand, hair—said to be exposed to about three times more UV rays than the face［1］—has few corresponding products, and effective care isn’t widespread.

According to a hair damage awareness survey conducted by our company［2］, over half of the respondents are concerned about UV damage, and more people worry about hair sunburn (UV) damage than damage from coloring or perms.