2024.11.14
With a 140-Year History, the Established Salon-Exclusive Brand "Wella" Delves Into Its Development Capabilities Following the Move of R&D to Japan
"ULTIME REPAIR" has gained popularity for instantly making damaged hair smooth and manageable upon use. This time, we explored its development background, the reason for moving the Asia R&D hub from Singapore to Japan, and the changes post-move.
PROFILE
Angel Koh
WELLA COMPANY GROUP
Ph.D. Director, R&D Headquarters, APAC
PROFILE
Hiromasa Takasugi
WELLA COMPANY GROUP
Manager, R&D Headquarters, Stylist Network/Global Test Salon
Analysis of Hair Repair Factors Based on 140 Years of Expertise
The hair-intensive repair line "ULTIME REPAIR" is inspired by skincare. Could you tell us about the customer needs and hair care trends that were behind its development?
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TakasugiRecently, the prevailing notion is that "if the hair isn't beautiful, the skin and overall impression won't look beautiful either." In this context, Wella's data indicates that approximately 70% of women feel their hair is damaged due to hair coloring, perming, drying, and more, highlighting a high demand for damage repair.
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