"Love Relay From Mom to Mom" – Looking into the Future Vision of the Children’s Clothing Sharing Service "Carry On"

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Established in 2013, Carry On inc. offers a children's clothing sharing service called "Carry On."
The service allows customers to purchase second-hand children's clothing, which cycles quickly, at affordable prices, and also sell children’s clothes that no longer fit.

As of 2023, online platforms for individual trading, like flea market apps and auctions, have become well-established. However, when Carry On started its service in 2014, such platforms were not as prevalent.

Why did they decide to launch a children's clothing sharing service?
We asked founder Kenji Yoshizawa about the inspiration and concept behind Carry On, the company’s strengths, the process from purchase to sale, and its future aspirations.

PROFILE

Kenji Yoshizawa

Founder of Carry On

Born in Osaka in 1981. Graduated from Doshisha University, Faculty of Law. Joined Shiseido as a new graduate and was engaged in cosmetics sales. Later, he founded est co., LTD., a company that plans, produces, and promotes websites, and served as the representative director. He was involved in supporting the launch of web services and consulting for e-commerce businesses. In May 2013, he founded Carry On inc. and launched a children's clothing sharing platform. It grew into a popular service among parenting moms, expanding to about 100,000 members and over one million items bought and sold, becoming the largest service for children's clothing secondary distribution in Japan. In August 2021, the company was sold through M&A. He has received awards such as the Special Award from the Executive Committee of the Ministry of the Environment's "Good Life Award" and the Minister of the Environment's Special Award at the "Social Products Award."

"Carry On" is a "Love Relay from Mom to Mom"

First, could you tell us about the inspiration and concept behind Carry On?

Children grow quickly, and even if you purchase new clothes, they often outgrow them after just one season. In the past, hand-me-downs and exchanges among relatives and neighbors were common, but such customs have diminished in modern times. The idea of creating a nationwide online "hand-me-down" service was the inspiration for launching Carry On.

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