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2024.01.27
BUSINESS

Can Japan Become a Pioneer in Digital Fashion? 'DRAUP' Founder Discusses the Scene of Developing Digital Designers

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*The text-to-speech feature is generated by AI,
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Are you familiar with the digital fashion platform 'DRAUP'? It's a project launched by an entrepreneur named Dani Loftus, whose impressive career in the digital fashion industry has been attracting attention.
Dani has a deep relationship with Japan and has collaborated with Emi Kusano, an AI artist and co-founder of the NFT project 'Shinsei Galverse', to showcase an AR work as part of the Tokyo Metropolitan Museum of Contemporary Art's exhibit.
In 2023, DRAUP and VERTICAL have launched a digital fashion education program called a 'Residency Program', focusing on the nurturing of designers in the digital fashion realm. What is Dani looking towards as she pushes forward her actions for the future of digital fashion?
For this interview, we spoke with Dani Loftus, the founder of DRAUP, about the concept of DRAUP, the 'Residency Program', and her future outlook for the industry.
PROFILE
Dani Loftus
Dani Loftus

In 2020, she started her career in the digital fashion world as the first digital fashion influencer through her blog 'This Outfit Does Not Exist'. She later joined the digital fashion investment group 'RED DAO' and established her own digital fashion platform 'DRAUP'.

The Background of DRAUP's Initiative to Nurture Digital Designers

DRAUP was launched as a 'digital fashion platform' with the aim of selling collections by digital fashion designers.
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