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2025.07.21
BUSINESS

Why UNIQLO's "Wellington" Eyewear Is Hugely Popular Among Gen Z

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#eyewear
#glasses
#sunglasses
#UV protection
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Ignited on social media platforms like TikTok and Instagram, UNIQLO's eyewear, Wellington, has become an essential item in Gen Z fashion.
This piece combines timeless design elements inspired by French traditional style with UNIQLO's signature comfort and affordable price point.
What is it about the Wellington that resonates with young people? We spoke with a PR representative from UNIQLO Co., Ltd. to find out.

Significant Shifts in the Eyewear Market During the Pandemic

UNIQLO began selling eyewear around 20 years ago. However, in recent years, the eyewear market itself has started to see major changes.
"Since about three years ago, as the pandemic subsided, people started going out more, and we've seen a growing trend of adopting fashion glasses and colored lenses as a part of everyday style."
UNIQLO offers a diverse range of eyewear types
UNIQLO offers a diverse range of eyewear types
It was during this trend that the Wellington captured the attention of Gen Z.
"At UNIQLO, we regularly hold fitting events and exhibitions for influencers, and more and more people have been coordinating their outfits with sunglasses as part of their look.
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