2024.09.30

What Allows the Select Shop "ARKnets" from Utsunomiya to Collaborate with Trending Brands?

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The select shop "ARKnets" operates around Union Street in Utsunomiya City, Tochigi Prefecture, and boasts 18 locations in Gunma and Saitama. Despite being a local select shop, it enjoys popularity due to its extensive product lineup, and it has recently been actively developing collaborations and custom orders with dynamic domestic and international brands.

Why is it that a regional select shop can engage so vigorously in custom orders and collaborations? This time, we asked PR Yoshiaki Tomita about this reason, the shop's history, and future developments.

"ARK" Opened During the Peak of Ura-Hara Brands in the 1990s

For those with a keen fashion sense, the select shop "ARKnets" from Utsunomiya is likely a name they have heard at least once. Currently, it also operates a YouTube channel and attracts attention through various collaborations and custom orders with esteemed brands. Tomita explains its history.

"'ARK' is a shop launched by director Hiroshi Ise, who now appears on our YouTube channel. Starting as a vintage clothing wholesaler, it began to carry domestic and imported brands, and in 1996, opened the street brand select shop 'ARK.'"