What Allows the Select Shop "ARKnets" from Utsunomiya to Collaborate with Trending Brands?

The select shop "ARKnets" operates around Union Street in Utsunomiya City, Tochigi Prefecture, and boasts 18 locations in Gunma and Saitama. Despite being a local select shop, it enjoys popularity due to its extensive product lineup, and it has recently been actively developing collaborations and custom orders with dynamic domestic and international brands.

Why is it that a regional select shop can engage so vigorously in custom orders and collaborations? This time, we asked PR Yoshiaki Tomita about this reason, the shop's history, and future developments.

"ARK" Opened During the Peak of Ura-Hara Brands in the 1990s

For those with a keen fashion sense, the select shop "ARKnets" from Utsunomiya is likely a name they have heard at least once. Currently, it also operates a YouTube channel and attracts attention through various collaborations and custom orders with esteemed brands. Tomita explains its history.
 
"'ARK' is a shop launched by director Hiroshi Ise, who now appears on our YouTube channel. Starting as a vintage clothing wholesaler, it began to carry domestic and imported brands, and in 1996, opened the street brand select shop 'ARK.'"

At that time, the ability to obtain Ura-Hara street brands such as "GOOD ENOUGH" sparked immense popularity. As the range of brands expanded, the shop categorized them and increased its number of locations, now boasting around 20 stores in Gunma and Saitama, centered in Utsunomiya, Tochigi where it originated.

"Each shop has its own concept, but when viewed in the larger framework of 'ARKnets,' we focus on offering daily wear that is basic yet stylish, comfortable, and with a touch of sophistication."
 
The reason Utsunomiya's Union Street is regarded as a fashion hub is that "ARK" started here, and a series of shops associated with "ARK" line the street.

Custom Orders & Collaborations Realized Through Respect & Passion for Brands

As mentioned at the beginning, "ARKnets" is currently popular for its custom orders and collaborations with renowned brands such as "ALDEN" and "Barbour," both domestically and internationally. Why can a shop from a regional setting achieve collaborations with such famous brands? Tomita provided us with insight on this matter.

"One reason is the trust and achievements we have built through handling and selling numerous brands. Additionally, our respect for the brands and the passion we convey to them play a significant role.
 
"Of course, our collaborations have also received positive feedback from the brands, leading to many successful follow-up projects. In fact, I’ve heard stories where a brand representative appreciated an 'ARKnets' custom order so much that they bought the product themselves."

When there are favorable reviews for our custom orders from the brands, it makes sense to continue them. When we asked about what they are careful to consider during collaborations and custom orders, Tomita elaborated.
 
"Ultimately, real wearability is our top priority. While practicality, such as the placement of pockets, is important, seeking out the right balance and silhouette we want to wear now is crucial. For custom orders, we work closely with the brand, selecting items with our directors and buyers. Nowadays, we not only change the colors and materials of standard items but also create collaborations starting from original designs using new patterns."