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2025.05.29
CULTURE

Levi’s® "Blue Tab™" Launches! Unveiling the Entire Collection which Embodies Japanese Craftsmanship

#Levi’s
#Blue Tab
#Red Tab
#Denim
#Jeans
#Vintage
#Craftsmanship
#Made in Japan
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Levi’s® has introduced a new color to their signature "tab"—now in blue.
It’s called Levi’s® Blue Tab™. This sophisticated line blends the brand’s heritage with modern silhouettes and craftsmanship, offering "dress-up denim" for adults.
Immediately upon release, this standout collection captured the attention of denim lovers everywhere. Let’s dive in and take a closer look at the entire lineup.

The Back Pocket Tab: A Signature Detail that Serves as Levi’s® Business Card

As the name suggests, Levi’s® Blue Tab™ jeans feature a distinctive blue tab.
"Blue Tab™"
"Blue Tab™"
The iconic "tab" made its debut in 1936.
An employee at Levi Strauss & Co. came up with the idea of attaching a red ribbon with the company name in white letters to the back pocket, so that rodeo jockeys' jeans could be easily recognized as Levi’s®.
This marked the birth of the Red Tab, which became Levi’s® calling card.
Levi’s®’s iconic "Red Tab"
Levi’s®’s iconic "Red Tab"
In the 1960s, the Orange Tab was introduced as a contemporary line targeting the younger generation.
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