2025.04.11

The Long-Awaited Return of "Cath Kidston": Exploring a Design Philosophy Filled with Love for Everyday Life

#Cath Kidston

#Tote bags

#Pouches

#Goods

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

The British lifestyle brand "Cath Kidston" offers a wide range of items including bags, pouches, and apparel, captivating many with its unique textiles that blend vintage charm and modern design.

Although it withdrew from Japan in April 2020, much to the dismay of many fans, it made a comeback about four years later. This March, a flagship store opened in Omotesando and the first store in Kansai opened in Kyoto, paving the way for a new history in Japan.

What led to this return? We delve into the journey of Cath Kidston and the story behind the brand's creation.

PROFILE

Tiara Simmons

StylingLife Holdings Inc.
Cath Kidston PR Person in Charge

Launching Japan-exclusive Items with their Second Foray

Cath Kidston was founded in 1993 in Notting Hill, UK. It started with the idea of adding fun to daily life, by offering bags and tableware adorned with hand-painted prints.

The first store in Japan opened in Daikanyama in 2006. It quickly gained attention after landing, leading to a huge boom with long lines at stores almost every day. At that time, no Japan-exclusive items were available, and imports were predominantly sold.