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2025.04.19
CULTURE

Once Dominating the NBA with a Market Share of About 50%: The Background Behind Converse's Serious Revival of Basketball Shoes

#Converse
#Basketball
#Basketball Shoes
#NBA
#Sports
#Yuki Togashi
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Converse has played a pivotal role in the early days of basketball and contributed to the development of basketball scenes around the world. In 1984, its market share in the National Basketball Association (NBA) reached about 50%, establishing an inseparable bond between basketball and Converse.
However, due to the entry of competitors and shifting trends, Converse has long been overshadowed in the basketball world. This year, they have seriously revived their basketball shoe line.
To delve into Converse's history, the background of this revival, and the features of the latest models, we interviewed Kuriya Okamoto from Converse Japan.
PROFILE
Kuriya Okamoto

Converse Japan MD Department

The History of Converse's Efforts to Promote Basketball

Founded in 1908 in Massachusetts, USA, Converse initially focused on manufacturing and selling rubber shoes that are resistant to snow and rain.
"Rubber shoes see concentrated sales in winter, so we felt the need for products that could be sold year-round. That's when we turned our attention to basketball."
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