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2025.10.31
CULTURE

Delving Into the History and Legacy of G.H. BASS: The Loafers Michael Jackson Adored

#G.H. BASS
#Loafers
#Leather Shoes
#Michael Jackson
#Ivy
#Preppy
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In 1936, G.H. BASS drew inspiration from the moccasin-style shoes worn by Norwegian farmers to create their iconic Weejuns loafers. As the brand that introduced the world's first-ever loafer, what's their story, and what principles have they upheld? And what's the secret to their enduring popularity with today's youth? We sat down with Yuki Miura from GMT Inc.'s press team to find out.

The Brand That Created the World's First "Loafers"

G.H. BASS was established in 1876 in Wilton, Maine, by George Henry Bass. Miura sheds light on the brand's origins.
"While G.H. BASS is now synonymous with loafers, the brand's first products were actually boots designed for farm and forestry workers," Miura explains. "Through continuous refinement, they crafted footwear that met the rigorous demands of these laborers, quickly earning widespread acclaim."
In its founding years, the company crafted outdoor boots. The moccasin style used in these boots would later become the foundation for their famous loafers.
In its founding years, the company crafted outdoor boots. The moccasin style used in these boots would later become the foundation for their famous loafers.
"The business eventually expanded to include outdoor shoes and even aviation boots for pilots during wartime. This period gave rise to their core philosophy: ‘to make the best possible shoe for the purpose it’s intended for.’ That philosophy is still at the heart of the brand today."
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