2025.04.09
Reflecting on 25 Years of "Graniph": From a T-Shirt Brand to a Global Graphics Company
Known for its lineup focusing on graphic T-shirts, "Graniph" celebrates its 25th anniversary this year.
In 2021, the company rebranded from a "design T-shirt brand" to a "graphic lifestyle store brand," offering not just apparel but a diverse range of items like fashion accessories and home goods. The company evolves with changing times to propose "a rich life with graphics."
This piece explores the company's past and future in tandem with the changing landscape surrounding T-shirts.
PROFILE
Ryota Edamura
graniph inc.
Executive Officer
Oversees and leads all duties related to the original licenses, design development, and production management of apparel and goods.
The Unchanging Belief in the "Main T-shirt" Since Its Inception
The beginning of "Graniph" traces back to its first Shimokitazawa store that opened in 2000. Three art-major university students launched it to bring art to the public. They offered graphic-printed T-shirts with the idea that a plain white T-shirt could serve as a canvas.
To encourage customers to "judge a book by its cover" by buying a T-shirt like a record, the shop was designed with a record store interior. Priced at 2500 yen for one piece and 4000 yen for a set of two, it made graphic T-shirts more accessible when the norm was around 5000 yen per piece. With its unique concept, affordable price, and diverse graphics, "Graniph" expanded its stores steadily.
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