2025.08.30SAT
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.06.21
CULTURE

How the Beach Sandal Brand "Havaianas," Priced Around 3,000 Yen a Pair, Became a Global Fashion Icon

#Havaianas
#sandals
#Brazil
#beach sandals
#zori
#sustainable
#Yves Saint Laurent
#Dolce & Gabbana
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Beach sandals are a curious item.
Despite being extremely simple footwear, consisting of only a sole and straps, everyone has their favorites—there's always that one pair you "just can’t live without."
Among them, the Brazil-born Havaianas stands out with its vibrant colors and the exceptional comfort created by its natural rubber, capturing hearts worldwide.
How did a 3,000-yen pair of beach sandals become a beloved national product and a global fashion icon?
We spoke with Hitoshi Suzuki from Benchmade Co., Ltd., the Japan distributor for Havaianas.
PROFILE
Hitoshi Suzuki

Benchmade Co., Ltd. Sales Representative

Brand Name Roots: Brazilian Longing for Paradise

Havaianas was born in 1962 in the state of São Paulo, Brazil. "Havaianas" means "people of Hawaii" in Portuguese.
"The name Hawaii carries the sound of 'paradise-like time.' For Brazilians back then, it was something both special and approachable."
An advertisement at the time Havaianas was launched
An advertisement at the time Havaianas was launched
The origins of the brand lie in "Zori," traditional Japanese sandals brought to Brazil by immigrants from Japan. Made of rice straw and split bamboo, Zori are exceptionally breathable and provide a freeing sensation at the feet.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
1

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?
2

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

RESEARCH
Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"
3

Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"

CULTURE
The Rise of Vintage Anime T-Shirts Led by "AKIRA" – Pop Culture from "chillweeb"
4

The Rise of Vintage Anime T-Shirts Led by "AKIRA" – Pop Culture from "chillweeb"

CULTURE
Why Has GATSBY Been a Bestseller for Over 20 Years? A Developer Reveals the Secret Behind the Beloved "Medicated Deodorant Body Paper."
5

Why Has GATSBY Been a Bestseller for Over 20 Years? A Developer Reveals the Secret Behind the Beloved "Medicated Deodorant Body Paper."

BEAUTY
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSMy adventure at the SHIGARAKI CERAMIC CULTURAL PARK（Catherine GIANOLA）ARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.