2023.10.30

Laforet Harajuku: 45 Years of Innovation and the Creative Trajectory for the Future

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Anyone who has visited Harajuku has likely set foot in "Laforet Harajuku" at least once. As everyone knows, it's one of the representative commercial facilities of Harajuku.

Most of us have been aware of its existence since we were children, and before we knew it, it became a place to hang out with friends. I'm sure I'm not the only one.

Marking its 45th anniversary this year, Laforet Harajuku is still bustling, mainly with young people.

Compared to my adolescence, the tenants in the building have changed quite a bit, but it remains a special place where you can always feel the latest trends.

What kind of journey has Laforet Harajuku taken up to the present?

This time, we would like to look back at not only our adolescence but also the creative trajectories that Laforet Harajuku has created, which continue to captivate us as adults.

Laforet Harajuku in Heisei Era Bustled with Popular Brands

What kind of town was Harajuku before Laforet Harajuku was born?

In the late 1960s, Harajuku was a time when small manufacturers called "Mansion Makers," who rented a room in an apartment and managed everything from design to sales with a small staff, emerged.