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2025.06.27
CULTURE

Size & Gender Don't Matter! Experience Unrestricted Comfort with Lee's "FLeeasy"

#Lee
#FLeeasy
#Easy Pants
#Jeans
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*The text-to-speech feature is generated by AI,
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With over 130 years of history, Lee is a jeans brand that represents the United States. While it's a brand everyone knows, many people probably think of its authentic image. Of course, Lee values that image, but the brand has continuously produced a wide variety of items in tune with each era.
This time, let's take a closer look at a product that represents the modern Lee: FLeeasy. FLeeasy is said to offer a sense of freedom in fit, regardless of size or gender. So, what exactly is it? Let's have Hidekazu Hosokawa, Creative Director at EDWIN Co., Ltd., give us a detailed introduction.

Lee's Unique & Clever Naming

"If you look at the long history of Lee, they've consistently launched various new products matching the times and created diverse and witty names.
For example, in the 1950s when family camping and outdoor leisure became popular in America, Lee launched pants called 'Leesures,' a mashup of Lee and Leisure, specifically for leisure wear.
In the 1960s, combining the words Lean (slim), Jeans, and Lee, they released skinny jeans called 'Leens.' At every stage, Lee has a history of producing conceptual items with clever, witty naming.
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