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2024.10.17
CULTURE

Brightening the World with Light & Colorful Bags – The Timeless Charm of LeSportsac

#LeSportsac
#bags
#backpacks
#lightweight
#50th anniversary
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LeSportsac is a lifestyle brand that was born in New York.
The brand's bags are not only lightweight and durable but also exceptionally functional. Additionally, many feature vibrant colors and glamorous designs, which enhance their fashionable appeal. Even after 50 years since its inception, the brand continues to be beloved worldwide, likely due to its unwavering commitment to quality.
How did LeSportsac come into existence and grow? We spoke with Kaori Kumashiro from LeSportsac Japan about the brand's journey and popular items.
PROFILE
Kaori Kumashiro

LeSportsac Japan Co., Ltd.
Marketing Department Manager, Sales Headquarters

Attention on Lightweight & High Functionality

LeSportsac was founded half a century ago in 1974 by Melvin Schifter and his wife, Sandra.
The inspiration for the Schifters to start making bags came during a beach outing while watching sailing, prompting the thought, “Could we make bags from the durable fabric used in sails?”
“America is a vast country, so people's range of movement is extensive. However, at that time, heavy leather bags were the norm for travel, making it difficult to move around.
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