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2025.07.17

Liberty Marks Its 150th Anniversary: Exploring the Timeless Allure of "Liberty Design"

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Founded in London in 1875, Liberty has delivered beautiful designs and high-quality fabrics worldwide ever since. By continuously influencing the fashion world with originality and innovation, Liberty has captivated so many people. But what is it about Liberty that makes it endlessly appealing?
We trace back the brand's history with Takashi Matsubara, President and CEO of Liberty Japan, Co., Ltd., and Ayako Takahashi, a designer at the company, to uncover why Liberty prints are so beloved across generations.
PROFILE
Takashi Matsubara
Takashi Matsubara

President and CEO, Liberty Japan, Co., Ltd.

After graduating from Meiji University in 1996, studied in the UK and earned a Master's degree in Fashion Studies from "The London College of Fashion MA Fashion Studies." Returned to Japan and joined Liberty Japan in 2000. Will assume the position of President and CEO from 2025. Oversees sales and sublicensing of Liberty Fabrics in the Japanese market.

PROFILE
Ayako Takahashi
Ayako Takahashi

Head of Design Development Department, Liberty Japan, Co., Ltd.

After graduating from the Textile Design Department of "Bunka Fashion College," entered a textile company before joining Liberty Japan in 2001. Became Head of the Design Development Department in 2008. Has been involved in recoloring, design arrangement, and material development tailored to the Japanese market since joining, using her experiences from her previous job. In recent years, she has also participated in creating capsule collections designed by the Liberty Japan design team.

A Unique World View Born from Fascination with Eastern Culture

The story of Liberty began in 1875, when founder Arthur Lasenby Liberty and his wife opened a shop in London selling Asian artworks and fabrics.
Founder Arthur Lasenby Liberty
Founder Arthur Lasenby Liberty
Guided by the belief of "bringing beautiful, quality everyday items to more people," they imported and sold artworks and fabrics from across Asia, especially Japan. This was rooted in their deep interest in Japanese culture and the Japonisme trend that was the rage in Britain at the time.
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