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2023.09.13

Spotlight on the Timeless Classic 'Speedy' From 'LOUIS VUITTON' – A Look Back at Its History and the Key Roles Played by Two Women

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In the ever-changing world of fashion, where new trends come and go and novelty is always desired, there are still some constants.
A prime example is the 'Speedy,' a Boston bag from 'LOUIS VUITTON,' which continues to be a cherished item in many wardrobes.
In June 2023, the debut collection by the new Men's Creative Director, Pharrell Williams, featured the 'Speedy,' adorned with thick gold chains and diamonds and fitted with a padlock, which stole the spotlight in the Spring/Summer 2024 runway show.
It is easy to imagine a scramble for these eye-catching bags, which are not in the most commonly recognized brown-colored monogram but have been reimagined in vivid primary colors like red and blue, as soon as they hit store shelves.
So, how did the 'Speedy' come into being, and why it has been so loved through the years? Let's look back at its history.

The Two Women Behind the Birth and Evolution of the 'Speedy'

In 1854, 'LOUIS VUITTON' opened its doors as the world's first store specializing in travel trunks. As the modes of transportation shifted from horse-drawn carriages to ships and trains, the brand launched a flat-top trunk-style travel bag that was easy to stack, which garnered much acclaim.
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