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2025.04.24
CULTURE

The International Unfolding of "meanswhile" Designer Naohiro Fujisaki's Capsule Collection for "THE NORTH FACE"

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#THE NORTH FACE
#Naohiro Fujisaki
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With sophisticated designs and functional details, "meanswhile" enjoys popularity not just in Japan, but also internationally. This time, designer Naohiro Fujisaki has worked on the design of the globally beloved outdoor brand "THE NORTH FACE" and announced a capsule collection. Let’s explore this journey and highlight some items he has created.

Clothes that Seamlessly Connect Urban & Natural Environments

Before diving into the details of this capsule collection, let's take a moment to understand Meanswhile and THE NORTH FACE.
Meanswhile started in the autumn/winter of 2014 with the concept that "as everyday wear, clothing should be a tool rather than a costume." Its design work is praised for balancing coldness with warmth, showcasing unique materials, and incorporating various gimmicks, which led to winning the TOKYO FASHION AWARD 2020 in 2019 and contributing to its growing popularity overseas.
On the other hand, THE NORTH FACE, a globally recognized outdoor brand, was founded in 1966 in Berkeley, California. Known for its superior products that can withstand challenging climbs, it is equally cherished for its sharp design aesthetics.
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