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2023.07.25
CULTURE

Reinterpretation of an Icon by GUCCI & Gender Non-Conforming Led by FENDI: Key Trends at the 2024 Spring/Summer Milan Men's Fashion Week

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Milan Men's Fashion Week for the Spring/Summer 2024 season took place from June 16-20, 2023, featuring 58 brands on the official schedule. These brands showcased their collections through runway shows, presentations, and digital formats.
On June 8, SETCHU, led by Satoshi Kuwata, a Japanese designer who received the 2023 "LVMH Young Fashion Designer Prize," made its debut on the official schedule with a presentation prior to the start of the event.
Not only Japanese media professionals but also prolific global journalists flocked to the venue located on the outskirts of Milan. The impressive sight of them being captivated by the popular designer Kuwata was noteworthy.
FENDI, typically expected to present in Milan, was off the official schedule this season. Instead, as a guest, they participated in Pitti Immagine Uomo, a menswear trade show in Florence, Italy. They conducted their show at the recently built FENDI Factory located near Florence.
Meanwhile, Gucci, under their new Creative Director, Sabato De Sarno, is planning to reveal his debut collection in the women's season this coming September. For this season's men's collection, the design team showcased their collection through a presentation that also served as a preview of a gallery exhibition.

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