Diamonds have always been an object of envy.
Natural gems, including diamonds that have been formed over a long time inside the Earth due to natural processes, are increasingly valued as physical assets.
However, it is also true that diamonds known as 'Blood diamonds' or 'Conflict diamonds', continue to attract criticism due to the circumstances of their procurement.
With rising consciousness towards sustainability, the recent jewelry industry has seen substantial growth in synthetic gems.
While these synthetic gems are often perceived as 'fakes' when compared to natural ones, the advancement in technology has improved their quality. Some synthetic gems are so refined that even gemologists can't distinguish them by naked eye. The popularity of synthetic gems also arises from their identical structure to natural gems and their ethical manufacturing in line with the principles of SDGs.
The ones who foresaw the future of the jewelry market amid these circumstances were 'NATKINA', who have been creating stylish jewelry using synthetic gems, particularly man-made gems that don't exist in nature, for over a decade.