12.05FRI
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.10.16
CULTURE

Why Did New Balance Name Its New Apparel Collection 'NB GREY'?

#New Balance
#New Balance
#NBGREY
#990
#Techwear
#Fashion
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
In July 2025, New Balance is set to launch its apparel collection, NB GREY. Centered around the theme of 'the intersection of sports and culture,' the lineup is tailored for the modern city dweller.
While its functionality and design are certainly noteworthy, the collection's name is what first catches the eye. Despite offering bright colors like light blue and yellow, why call it 'Grey'?
We spoke with Makoto Ozawa from the New Balance Japan Marketing Department to uncover the meaning behind the name and the story of the collection's creation.

A Name that Bridges the Past and Present

"Although the name includes 'Grey,' it's not exclusively a grey-colored collection. You'll also find colors like light blue and yellow, with mint green set to debut in the fall.
So, why did we name it 'NB GREY'? As you may know, grey is a vital color that symbolizes our brand. By crowning the collection with this name, we're expressing our hope that it will become a new, long-cherished staple for New Balance."
How was the article?
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
1
A Razor-Shaped Beauty Device? ANFA's Challenge of Pioneering Men's Beauty with the Innovative "DISM"

A Razor-Shaped Beauty Device? ANFA's Challenge of Pioneering Men's Beauty with the Innovative "DISM"

BEAUTY
2
Why Is the GEL-KAYANO 14, One of the Most Popular Models in the GEL-KAYANO Series, Still So Beloved?

Why Is the GEL-KAYANO 14, One of the Most Popular Models in the GEL-KAYANO Series, Still So Beloved?

CULTURE
3
Uniqlo's "Round Ultra Mini Bag" Is a Social Media Sensation: Unpacking the Big Features in a Tiny Package

Uniqlo's "Round Ultra Mini Bag" Is a Social Media Sensation: Unpacking the Big Features in a Tiny Package

RESEARCH
4
Professional Skincare for Under 3,000 Yen! A Thorough Analysis of MUJI's "Rich Serum Series"

Professional Skincare for Under 3,000 Yen! A Thorough Analysis of MUJI's "Rich Serum Series"

BEAUTY
5
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE

RELATED ARTICLES

CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SERIESPROJECTSEVENTSARTISAN
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
seriesSERIESprojectsPROJECTSeventsEVENTS[No.1] Living National Treasure Akihiro Maeta's Childhood and First Encounter with CraftsARTISAN
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.