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2022.04.27
CULTURE

Introducing Fragrance into Your Life with OKO LIFE

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Kodo, one of Japan's traditional performing arts, is an accessible way to enjoy the world of incense. Recently, incense is also being used as a quick change-up to relieve fatigue from remote work. However, when wanting to know about incense in depth, many people might find it overwhelming due to its specialized nature.
This time, we interviewed Yusuke Yamada, the representative of KOGADO Co., Ltd., a company that has continued the incense tradition in Kyoto for over 200 years and also operates the incense subscription service OKO LIFE. We asked about the current state of incense and Kodo, and how to enjoy the world of incense.
PROFILE
Yusuke Yamada
Yusuke Yamada

Born in 1986, graduated from Keio University with a degree in Economics. While still in university, he learned the business from scratch at KOGADO and joined an IT company after graduation. Joined KOGADO in 2011. He is a disciple of the Shino-ryu Kodo and the Omotesenke school of Tea Ceremony. He respects Haruki Murakami and enjoys playing and watching tennis the most.

Bringing Incense Closer to You

First, tell us about KOGADO.
KOGADO is an incense shop located in Azabu, Minato-ku, Tokyo. The first floor is the store, selling tools used in Kodo and fragrant woods for scent appreciation. We also handle stick-type incense and fragrance bags that are easy to use in daily life.
You have collaborated with various companies, such as supervising the fragrances for the cosmetic brand SUQQU, creating a buzz. Could you tell us about the background and your thoughts about this?
I started KOGADO about 10 years ago, but one significant trigger was the near-complete scarcity of the resource "Koboku" (fragrant wood) over the past 20-30 years.

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