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2025.03.22
CULTURE

The Innovation Brought by "Samsonite" to Suitcases as They Celebrate Their 115th Anniversary

#Samsonite
#suitcase
#carrying case
#travel
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"Samsonite" is an iconic American suitcase brand that marks its 115th anniversary this year. Known for its lightweight and durable suitcases, it enjoys support from numerous travelers and boasts a top-tier global market share.
This time, we will focus on the "C-Lite" collection, the flagship suitcase of Samsonite, tracing the evolution of its products alongside the company's journey.

The Birth of the World's 1st Wheeled Suitcase through Innovative Product Development

Samsonite's history began in 1910 when Jesse Shwayder established the "Shwayder Trunk Manufacturing Company" in Denver, Colorado. The company's philosophy was to develop and manufacture trunks that could withstand any harsh journey, starting with wooden trunks.
"The first product we made was a wooden trunk called 'Samson,' decorated with metal. It embodies our philosophy, characterized by its sturdiness. The brand name 'Samsonite' originates from the birth of this product." This is what Yoshiko Eizawa from Samsonite Japan Co., Ltd. has to say.
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